I'm Core Fit
  
I'm Core Fit
Success in One Day for the Rest of Your Life!
Published:
12/29/2012
Format:
E-Book (available as Mobi files) What's This
ISBN:
978-1-46892-146-5
Fad diets. Pricey equipment. Gym memberships. The health and fitness industry is full of these, yet we continue to lose more and more people to obesity. This book strips away the usual trappings of what you need to have or buy or do to get healthy and instead starts with the basics -- how you need to think. Obviously good diet and exercise are necessary for improved health and fitness, but a solid mental and emotional foundation is paramount. Drawing on 25 years of experiences as a competitor, coach and entrepreneur in the health and fitness arena, Michaelson Williams introduces his I'm Core Fit philosophy to challenge you to change your thinking to change your life. This book guides you in building a solid foundation of motivation and self-accountability, and then offers practical tips on how to apply and sustain these principles to help you train yourself into better mind, body, and spirit.
The information in this book comes from years of personal experience, observation of clients, and research within the fitness industry, and I draw examples from each. I use many different psychological points of view to shed light on why some people succeed and others fail in their journeys - not only to better health and fitness but to their other life goals as well. I'm core fit describes more than a physical attribute; it is a general philosophy that I have about health and fitness, human nature, and critical thinking. But I didn't write this book simply to give people information. I hope to provoke questions about a broken model of “service” in the health and fitness industry. I believe generally that people do not ask as many questions as they should, particularly when they can rely on a “professional” to tell them what or how to think or which ideas and solutions to consider. For instance, we accept as a given that a doctor prescribing medication is doing so in our best interest. We trust that the mechanic working on our car is not trying to rip us off for a few extra bucks. We take for granted that a gym-assigned personal trainer is dedicated to helping us meet and exceed our fitness goals. While there may be truth to these beliefs, there is greater truth in this: You will always be your own best advocate. No one else can be as dedicated, interested, and invested in your progress as you. So this book is written to awaken an awareness that will help you understand how to be your own “professional”- in the health and fitness industry and beyond. Taking a position of self-interest doesn't mean you have to be selfish in the way you think about promoting your own wellness and longevity; but on the other hand, displaying a little more selfishness when it comes to your own and your children’s health and fitness may not be such a bad idea. The things that enhance or encourage longevity should normally be the things we protect the most, yet it seems we are protecting them less and less. We are expecting less and less. When we expect less from people who provide professional services, or from those we live with or date, work for or work with, they have no choice but to give us less. There was a time in the fitness industry when you could talk to a personal trainer who would have true knowledge and understanding of the field, and, more importantly, would have genuine interest in what you were trying to achieve. I do believe these types of people are still out there in the industry looking out for others, motivating people to do the right thing when it comes to their health and fitness. From my experience, however, I know that a large majority of the fitness industry couldn't care less about whether clients become healthy and fit. Personal trainers working within the industry – even the good ones - are often forced to put profits first, ahead of their clientele’s goals and needs. When you enter a gym or fitness facility, the owners are likely not concerned about whether you're going to reach your fitness goals; they are concerned about whether they're going to be able to draft your bank account for the next 12 months. If you don’t show up, all the better for them. As a paying client of a fitness facility, you must understand you do not need this type of business as much as they need you. And you should act accordingly. This is what I mean by being a little more “selfish” about your health and fitness. After all it’s your money they are taking. This attitude should extend beyond gyms and personal trainers to the rest of the “health” and “wellness” industry. Here too, from pharmaceuticals to packaged foods, we need to recognize that “the system” is designed to turn a profit, not to make you healthy or well necessarily. As a society, I believe we need to wake up and take a stand for what we know is right, but most of the time we choose to avert our eyes and pretend that there is no problem. We understand subconsciously that many of the foods we eat from the supermarkets are unhealthy for us. As a society, we are recognizing that the medicines we give to all our children have potential to cause more damage than good. We have to understand this in some manner as a collective. If we revisit our collective memory, we would recognize that years ago we didn't use so many medications and our food was free from pesticides, fertilizers, synthetic hormones, additives, and other preservatives. So much of what and how we eat and heal ourselves is based on marketing, advertising, and “product placement”. Ask yourself this: What does a major food conglomerate or advertising agency know (or care) about keeping us healthy and fit in our own bodies? These are businesses, money-making enterprises that exist to make a profit off of the masses -- whether it kills us or not. Think about how odd it is that we have had to create a term, organic, to describe produce in its natural state! Organic is a word that never should have to be used. With this book I hope to inspire a level of critical thinking that will assist you in seeking out information that will lead to more educated, conscious decision-making about health and fitness .Time and again I have seen clients who are heavily medicated for various diagnoses able to cut back or completely stop the medication, lose weight, and build muscle just by taking a different approach to their own health and fitness. These people who change their lives by taking an alternate path, starting a different journey through better living, eating, and exercise, create an environment within their own bodies which is no longer dependent on all of the pharmaceuticals they are prescribed. If this is the case with the few clients that I'm able to reach and re-educate, then why couldn't it be the case for the larger society? All it takes is openness to education and acceptance of a new personal responsibility for our own health and fitness. Being I'm core fit has less to do with what you do and more to do with how and when you do it. It is a willingness to change, to not accept the path that you are on as fate but to change the path in order to create a new journey that leads to success and balance in life. Being I'm core fit is about not accepting the status quo but instead making a difference within yourself that will affect you and others in a positive manner. Being I'm core fit means to change your own psychological mind in order to create pleasantries instead of contradictions within your own body. We accomplish this through baby steps, minor modifications to the status quo, so small in some cases that your mind and body can barely recognize the switch from negatives to positives. Most people assume that their health and fitness journey is going to be a difficult one. But if done properly, you shouldn't even realize that you're on a journey at all until it is complete. Weight loss, health, and fitness should be a pleasurable experience, not a chore. I believe health and fitness is all about creating balance and harmony within your mind, body, and soul in order to create a better lifestyle, which will then perpetuate positive and successful outcomes.
Michaelson Williams applies a unique philosophy and psychology when thinking about success in health and fitness. As a former Mr. North Carolina Bodybuilding Champion, Michaelson understands the physical, mental, and emotional underpinnings of success in health and fitness. He has been in the fitness industry for over twenty-five years, as a martial-arts expert, fitness consultant and author. This book distills the principles of his I’m Core Fit philosophy that he has successfully used to help clients at his local and virtual fitness studios. http://ImCloudFit.com
 
 


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